Thursday, April 19, 2012

The Styleliner

Sydney Poulton's blog The Daybook directed me to her post about cardigans in the Washingtonian this week and after reading her oh so true article I clicked back through the other articles published this week and was intrigued by The Styleliner .  Joey Wolffer has taken her wares on the road in the form of a converted potato chip truck!  You should see the photos, it's truly inventive.  Wolffer drives the truck to various destinations including the Hampton's, DC and Miami.  Her idea is another take on fast fashion and the evolution of "buy it now before it's gone" but certainly a creative and quite possibly cost effective method of running a  business.  Check out her website for info and if your town is next on the tour!

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